Search Engine Optimization (SEO) Training in Nepal

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Course Outline

Basics of search engine

  • Internet
  • Website
  • Search Engines
  • Directories
  • Search Engines V/ S director
  • Major search engines and directories
  • Page Rank
  • Google Sandbox effect
  • Website Architecture
  • Essentials of good website designing.
  • Domain
  • Hosting
  • How the Search Engine works

Keyword research and analysis

  • SWOT Analysis of Website
  • Target segmentation
  • Keyword research
  • Competitor analysis
  • Finding Appropriate Keywords

Webmaster and Analytics

  • Google webmaster tools
  • Google Analytics

On Page Optimization

  • Meta Tags
  • Description
  • Keywords?
  • Creating robots.txt file
  • Header and footer
  • Creating sitemaps
  • Optimizing SEO content
  • Creating robots.txt file
  • Image tag optimization
  • Canonical / 404 Implementation
  • Keyword Density Analysis
  • Anchor Text
  • URL renaming / re-writing

Off Page Optimization

  • Submission to search engines
  • Local marketing
  • Directory Submission
  • Blog Submission
  • Article Submission
  • Free Classifieds
  • Forums
  • Press Releases
  • Video optimization
  • Link Building
  • How to promote home page
  • Promoting Subsequent pages of the website

Course Details:

  • Course Name: Search Engine Optimization (SEO)
  • Course Duration: 20 hours
  • Course Fee: 10,000 (NPR) (Excluding taxes)
  • Tutor: Arjun Adhikari
  • Duration per day and time: Around 1.5 hours per session between 11 am to 4 pm Sunday to Friday.
  • Payment Mode: 100% at the time of enrollment.